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THE ACCOUNT FOUNDATION

Your outbound is only as strong as the ground it's built on.

Before LeadGrow writes a single line of copy, we lay the foundation: the right market, the right segments, the right accounts. One team refined 1.2 million companies down to 2,000 ideal accounts across 16 sub-segments before a message ever went out.

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1.2M companies refined to 2,000 ideal accounts1,626+ campaigns managedAsana · MongoDB · LastPass

FROM THE INBOX

What a well-mapped account sounds like when it replies

“International expansion is on our roadmap, happy to chat next week.”
CTOMongoDB
“Saw your note about the broken handoff, what tipped you off? Curious to learn more.”
CMOLastPass

HOW THE FOUNDATION GETS POURED

From a raw list to ground worth building on

  1. 01

    Pull the raw universe

    We gather every company that could plausibly fit, often starting in the millions, so nothing relevant gets missed.

  2. 02

    Segment by situation

    The raw list gets split into sub-segments defined by a shared business situation, not just industry or headcount.

  3. 03

    Narrow to the ideal accounts

    Each segment is filtered down to the accounts where the offer is genuinely relevant right now.

  4. 04

    Build the campaign on top

    Copy, sequencing, and follow-up are written for the segment they belong to, using the foundation instead of guessing around it.

BUILT ON SOLID GROUND

A campaign stands or falls on the foundation underneath it

  • Every send starts from a mapped market, not a purchased list.
  • Segments and sub-segments keep messaging relevant instead of generic.
  • Fewer wasted sends because the account list was earned, not guessed.
  • A foundation your team can keep building on after the first campaign.

    • LAY THE GROUNDWORK

    Get the account foundation right, and the rest gets easier.

    Book a call and we will walk through how we would map your market before writing a single sequence.

    Book a Foundation Call